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The Last of the Crooners

May 1, 2018

The Last of the Crooners is a visual and audio ode to the singers and musicians that play at The Palm Tree pub every weekend. The Palm Tree, a diamond boozer and Blitz survivor, stands solitary on the Regent's Canal between Mile End and the Roman Road in London.  It's a pub that quietly, but firmly, resists the urge to move with the times. On weekend evenings you can enjoy the jazz standards of the Great American Songbook.

The project is a unique collaboration between photographer Tom Oldham and musician and producer Andy Gangadeen captures the artists in a glorious series of atmospheric portraits, and on an accompanying LP.

Working closely with Tom, 59deluxe helped create the look and feel of the project by producing a number of promotional pieces and also the design of the limited edition LP and booklet.

The portraits themselves won first prize in the Sony Photography awards. See more at tomoldham.com.

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Herder boys of Lesotho

July 30, 2017

London-based photographer Tom Oldham traveled across the highlands of southern Africa to document the mysterious lives of the Basotho sheep and cattle herders. The series of portraits titled The Herder Boys of Lesotho.

Used to isolation and suspicious of outsiders, the herder boys weren’t easy to approach. There’s a reason for their hardened demeanors – the work is physically demanding and the weather conditions are brutal. The blanket each boy carries becomes his armour against the elements, the flag that marks his territory and a statement of his identity – inseparable from his person. The boys work alone or in small bands of four or five, they must always stay with their animals making sure they have food and water. They sleep in make-shift huts, but must stay alert to keep their herd safe from wild animals or bad weather.

Tom was open about his desire to photograph them and wanted them to feel like they were a part of the process, not like they were being viewed by an outsider. They weren’t ever photographed without their knowledge, but were asked to pose using their blankets and other accessories the way they liked. His camera was tethered to a laptop, so the boys could see their images right away. They even picked their favourites. 

The exhibition took place in June 2017 and 59deluxe helped to curate the space and also design and install graphics and information about the project. An exhibition leaflet documenting all the portraits was also designed and given away free to the first 500 visitors.

tomoldham.com

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